In the case of Suzuki, the main interest lies in the best knowledge of the customer, identifying his/her level of satisfaction in order to build loyalty.
ActionsDATA contemplates five groups of objectives:
For this purpose, ActionsDATA made available to Suzuki their resources in Database Marketing and Business Intelligence on the DataOBSERVER© platform.
The purpose is to establish frequent contacts with customers both during the vehicle life cycle and for a possible renewal of the vehicle. The satisfaction levels currently exceed 80%.