From the very beginning, Infiniti is interested in assessing the level of customer satisfaction as well as the possible interest of customers in trying the Q50 model, and generating traffic to the sales point.
ActionsDATA contemplates four groups of objectives:
For these purposes, ActionsData made available to Infiniti their resources in Database Marketing, Business Intelligence and Contact Center.
More than 25% of the contacts want to try the model
37% of Q50 prospects who did not try the model, would be interested in trying.
It is concluded that the satisfaction level with the new Q50 model is 9 out of 10.