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SERVICES PROVIDED

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BACKGROUND

In the case of Suzuki, the main interest lies in the best knowledge of the customer, identifying his/her level of satisfaction in order to build loyalty.

GOALS

ActionsDATA contemplates five groups of objectives:

MECHANICS

For this purpose, ActionsDATA made available to Suzuki their resources in Database Marketing and Business Intelligence on the DataOBSERVER© platform.

RESULTS

The purpose is to establish frequent contacts with customers both during the vehicle life cycle and for a possible renewal of the vehicle. The satisfaction levels currently exceed 80%.

80%%