citroen_ds5-actionsdata

SERVICES PROVIDED

Inbound and Outbound Telemarketing

Database Creation, Maintenance and Enrichment

Lead Qualification

Normalization and De-duplication

Submission of customized notifications (mailing, e-mailing, SMS, etc.)

BACKGROUND

The objective of PSA Peugeot Citroën is to reinforce the communication with their customers, increase traffic to car repair shops and sale points, organise appointments and impact customers through multichannel actions.

GOALS

ActionsDATA contemplates five groups of objectives:

MECHANICS

For this purpose, ActionsDATA offers PSA Peugeot Citroën their resources in Database Marketing and Business Intelligence on the DataOBSERVER© platform.

For complete resource integration, an application connecting the Contact Center platform with the work plans of the dealers is designed, promoting a dynamic and constant interrelationship between both.

With successive impacts during the vehicle life cycle and through favourable opportunities, the traffic to official car services and the interest in vehicle renewal are increased.  Multichannel communication increases transversely the possibility of detecting different business opportunities.

RESULTS

An 80% contact objective is achieved on the databases processed in the after-sale service.

80%%